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Applying strategic purchasing to PPPs will not work without the support of patients.
Our stakeholders suggested that a multi-faceted strategy targeting different
population groups can promote this new financing method on multiple
fronts. Some suggested promoting PPPs through both traditional media and social media
to reach diverse age groups, while patient group representatives suggested targeting current
patients receiving treatment in public hospitals to offer first-hand testimony for promoting
strategic purchasing programmes. Others focused on motivating private doctors to recruit
their own patients into PPP initiatives.

Stakeholders’ voices

I think another important point is that there should be a
group of advocates who have used the network
practitioners provided in the PPPs, as well as having very
good experience and results out of that.
NGO representative

You (OHKF) can do radio programmes, TV, and so on. You need all
these things to happen together. For example, you want to push
some governmental policies and influence the Government–you
need to then raise awareness among the public of what you are
talking about.

Academic

The Government must do more publicity–they can ask their
network of private doctors to promote the PPP to their patients.
These patients might have come in for another disease, but if
they fall inside the target group, the doctors can ask if they
want to join this programme as well. The Government needs to
empower the private physicians, so they can recruit other
patients in their clinics.

Public service provider

Key stakeholders were concerned about differences in services provided by the public and
private sectors. The Government needs to coordinate all healthcare service providers
in Hong Kong to ensure that consistent standards of screening and
treatment are provided for patients. Stakeholders proposed outsourcing simpler
procedures in future PPPs from the public to the private sector in order to facilitate better
patient-doctor relationships.

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